When I read my first book on sales, it began with the advice – Find your ideal customer and create their persona. Who are they, what do they like, where do they live, where do they hang out? And so on. I thought it was pointless. Why should a vendor care what type of coffee […]
Author Archives: cyrilgupta
Digital marketing, Google Search, Increase Sales, Lead Generation
Work in your business, not just on it
24
May
May
Some months ago I was talking to a fellow entrepreneur who was telling me about his father who built a small business, building metal storage boxes by hand. He told me that his father had the strongest hands he had seen on a man. Literally like hunks of logs. Those were the result of decades […]
24
May
May
A lot of people start their ventures with a dream and expectations, but not a lot of them get to establish long-term successful businesses. Why do they fail? In my opinion, the biggest reason is that they are not listening. Whenever you do something that’s wrong for you, there’s always an inner nudge telling you […]
24
May
May
Getting results from marketing is difficult, but it has always been difficult. There has never been a time when marketing was easy. It requires a special kind of mindset, a ‘put your foot in the door and be unmoving’ thought process. Listen, I am not asking you to be obstinate or pushy. I am asking […]
24
May
May
Have you heard this saying, “The more things change, the more they remain the same?” This is talking about the fundamental condition of our society and human beings. Ultimately we are aspirational beings that seek connection. Everything else is a layer around it. Marketing is one of those things that has remained fundamentally the same […]
Digital marketing, Increase Sales, SEO, YouTube Marketing
This is the right thing to do for your business
24
May
May
Like you, I struggle with opening up myself to people. I’ve been a coder all my life and it’s very easy for me to talk to a computer but incredibly hard to talk to real people. If I could help it, I’d only build; but if you can’t sell it, don’t build it. That’s why […]
23
May
May
22 years ago I made an app that has been selling for 22 years now. It has been a steady workhorse, selling a certain number every month without fail for 22 years. I worked hard for 11 months to make it and it has paid me a living salary since then. I was 21 then, […]
Digital marketing, Increase Sales, Lead Generation, SEO
Let me show you an outreach marketing strategy
23
May
May
It’s likely that some of you have been seeing me for years. It’s only the first time that I’ve started to make this more personal and less promotional and I am grateful for all the feedback. I am going to share here without bars. All that I know about business, tech, collaborations, selling, growing, pivoting. […]
23
May
May
I like to listen to podcasts from significant people. People who have gone through a struggle and come out of it with something to show, even if it’s a loss. Often, someone says something so insightful that it changes your perspective. And a new perspective means a new life. I was listening to a guy […]
Artificial Intelligence, Digital marketing, Increase Sales, Lead Generation
Do you have a plan for 2023?
23
May
May
I know it’s already the 2nd quarter of 2023 but I am betting whatever projections and plans you had at the beginning of the year are out of the window already. The world changed so much in just 3 months. Banks failed, and tech is now all about ChatGPT and other AIs. A lot of […]