Have you heard the term ‘growth hacking’. It describes a person who uses unconventional means to grow their business. The conventional means – Traditional advertising, mailers, and business development managers. They are all very expensive and often unaffordable for a startup or solopreneurs. If you are a solo entrepreneur you need to have a growth […]
Category Archives: Increase Sales
07
Jun
Jun
Building a successful web services agency is something that nearly every owner dreams about and I am sure different people have figured out different strategies to grow their agency but if there is one standard strategy that always works, it’s cold outreach. I do believe the best clients are those who come to you through […]
02
Jun
Jun
Do you plan in time frames of days, weeks, months, or years? Do you set intentions, make projections and create momentum? If not, then it’s time to start doing that because that’s the biggest difference between successful and unsuccessful entrepreneurs. The majority of the top most successful entrepreneurs in their fields today built their businesses […]
Digital marketing, Google Search, Increase Sales, Lead Generation, SEO, Technology
Authority is the new digital oil
01
Jun
Jun
Google released a statement yesterday about what I’ve known is its most important ranking factor for years now. Authority. Google said that ‘topic authority’ is important for rankings. I’ve known about it for a while because of my close association with my mother’s YouTube channel (nishamadhulika) which is India’s top cooking recipes channel with 13.6 […]
Digital marketing, Increase Sales, SEO, Social Media Marketing, YouTube Marketing
Here’s how to handle change
01
Jun
Jun
I started working full-time when I was 17 and I have seen a lot of swings in fortune. Having a blast one year and a rough patch the next. Life and business are never static. Over the years I have begun to adopt somewhat of a stoic attitude. What will be, will be; all I […]
Digital marketing, Google Search, Increase Sales, Lead Generation, Social Media Marketing, YouTube Marketing
Will Twitter steal YouTube’s lunch?
31
May
May
Did you hear the latest from Twitter last week? They finally got a full-time CEO and they also got the capability to upload 2-hour videos for Twitter Blue users. So if you are paying for that Blue tick, you can put up long videos on Twitter. Wondering how that changes things for you? Here’s the […]
Digital marketing, Google Search, Increase Sales, SEO, Social Media Marketing, YouTube Marketing
If your marketing doesn’t have this, it’s 20% effective
31
May
May
I was watching this Netflix show the other day about a guy who goes about the country talking to couples who’ve got money problems and helping them sort it out by becoming better money managers. It’s got a lot of sensible, practical but hard-to-follow advice. Not for me, because I’ve lived by those rules all […]
Digital marketing, Email Marketing, Increase Sales, SEO, Social Media Marketing
Tomorrow is the worst day ever
30
May
May
Do you think it’s a good idea to wait? Wait for good things to happen to you? Wait for the wind to start blowing your way. Wait for life to turn a corner? I don’t believe that waiting is a good idea. If you learn to wait then you could end up waiting all life. […]
Digital marketing, Increase Sales, SEO, Social Media Marketing
These are the kind of entrepreneurs who fail
30
May
May
I am a marketer for marketers. I create tools and solutions for small and mid businesses and solopreneurs. I’ve talked to thousands of entrepreneurs in the last decade and I’ve learned something significant. You can tell who will succeed and who will not by listening to what they are trying to achieve. I’ve had people […]
29
May
May
I saw this on Twitter today. “If you are good at something, don’t do it for free” I don’t think this is good advice. At least not when it comes to marketing and attracting customers to your business. This may work for someone who wants a job, but if you want a client you have […]