I make it a point to meet new marketers and entrepreneurs as often as I can. Everyone has a story, but everyone also has an idea, and ideas are the currency of an entrepreneur. Solid, actionable ideas that yield results. You should have as many of them as you can. But, no matter who you […]
Category Archives: Increase Sales
Digital marketing, Google Search, Increase Sales, Lead Generation
Is a monopoly hurting your growth?
26
May
May
If you are my reader, it’s most likely that you are the owner of a small business with a strong focus online. You are either providing a service, selling a digital product, or marketing physical products online. Lately, as I talk to my customers I hear more and more stories of the struggle they face […]
Digital marketing, Increase Sales, Lead Generation
The only way to win in a competitive business environment is to be collaborative
25
May
May
We’ve always been taught competition. You went to school, they made grades and ranks, a competition; sports are all competitive, and you are taught to compete for college and jobs. Then you carry that mindset over to business and things start to go even worse. In business, collaboration beats the competition. You can’t beat your […]
25
May
May
Entrepreneurship is not for slackers. It takes a lot of work to get the show going and keep it running. You’ll need to create a product, find the market, design your offer, run campaigns, monitor and scale, and then, provide service and support. It’s going to fill up your day from the waking moment to […]
25
May
May
When I read my first book on sales, it began with the advice – Find your ideal customer and create their persona. Who are they, what do they like, where do they live, where do they hang out? And so on. I thought it was pointless. Why should a vendor care what type of coffee […]
Digital marketing, Google Search, Increase Sales, Lead Generation
Work in your business, not just on it
24
May
May
Some months ago I was talking to a fellow entrepreneur who was telling me about his father who built a small business, building metal storage boxes by hand. He told me that his father had the strongest hands he had seen on a man. Literally like hunks of logs. Those were the result of decades […]
24
May
May
A lot of people start their ventures with a dream and expectations, but not a lot of them get to establish long-term successful businesses. Why do they fail? In my opinion, the biggest reason is that they are not listening. Whenever you do something that’s wrong for you, there’s always an inner nudge telling you […]
24
May
May
Have you heard this saying, “The more things change, the more they remain the same?” This is talking about the fundamental condition of our society and human beings. Ultimately we are aspirational beings that seek connection. Everything else is a layer around it. Marketing is one of those things that has remained fundamentally the same […]
Digital marketing, Increase Sales, SEO, YouTube Marketing
This is the right thing to do for your business
24
May
May
Like you, I struggle with opening up myself to people. I’ve been a coder all my life and it’s very easy for me to talk to a computer but incredibly hard to talk to real people. If I could help it, I’d only build; but if you can’t sell it, don’t build it. That’s why […]
23
May
May
22 years ago I made an app that has been selling for 22 years now. It has been a steady workhorse, selling a certain number every month without fail for 22 years. I worked hard for 11 months to make it and it has paid me a living salary since then. I was 21 then, […]