People don’t grow old with age, they only grow old when they don’t have refreshing ideas anymore. When they are so set in their ways that they can’t accept a new way of thinking. Do that in your business long enough and a younger, fresher organization will take over. Everyone needs to change and develop […]
Category Archives: SEO
07
Jun
Jun
Building a successful web services agency is something that nearly every owner dreams about and I am sure different people have figured out different strategies to grow their agency but if there is one standard strategy that always works, it’s cold outreach. I do believe the best clients are those who come to you through […]
02
Jun
Jun
Here’s a case study of Google. Yesterday they announced that they will soon shutter YouTube stories. When they announced Stories, they pushed them hard, but now, not very long later they are shutting them down. This happened before. Hasn’t it? ❌ Video Editor ❌ Annotations ❌ Star Ratings❌ Custom layouts for channels ❌ Subscriptions ❌ […]
Digital marketing, Google Search, Increase Sales, Lead Generation, SEO, Technology
Authority is the new digital oil
01
Jun
Jun
Google released a statement yesterday about what I’ve known is its most important ranking factor for years now. Authority. Google said that ‘topic authority’ is important for rankings. I’ve known about it for a while because of my close association with my mother’s YouTube channel (nishamadhulika) which is India’s top cooking recipes channel with 13.6 […]
Digital marketing, Increase Sales, SEO, Social Media Marketing, YouTube Marketing
Here’s how to handle change
01
Jun
Jun
I started working full-time when I was 17 and I have seen a lot of swings in fortune. Having a blast one year and a rough patch the next. Life and business are never static. Over the years I have begun to adopt somewhat of a stoic attitude. What will be, will be; all I […]
Digital marketing, Google Search, Increase Sales, SEO, Social Media Marketing, YouTube Marketing
If your marketing doesn’t have this, it’s 20% effective
31
May
May
I was watching this Netflix show the other day about a guy who goes about the country talking to couples who’ve got money problems and helping them sort it out by becoming better money managers. It’s got a lot of sensible, practical but hard-to-follow advice. Not for me, because I’ve lived by those rules all […]
31
May
May
Have you been hanging out on social networks lately? Did you notice that they are all beginning to look the same? A few years ago Twitter was Twitter. It wasn’t the same as Facebook, and Facebook wasn’t like YouTube, and YouTube wasn’t like TikTok, and LinkedIn wasn’t like any of them. Look at them now. […]
Digital marketing, Email Marketing, Increase Sales, SEO, Social Media Marketing
Tomorrow is the worst day ever
30
May
May
Do you think it’s a good idea to wait? Wait for good things to happen to you? Wait for the wind to start blowing your way. Wait for life to turn a corner? I don’t believe that waiting is a good idea. If you learn to wait then you could end up waiting all life. […]
Digital marketing, Increase Sales, SEO, Social Media Marketing
These are the kind of entrepreneurs who fail
30
May
May
I am a marketer for marketers. I create tools and solutions for small and mid businesses and solopreneurs. I’ve talked to thousands of entrepreneurs in the last decade and I’ve learned something significant. You can tell who will succeed and who will not by listening to what they are trying to achieve. I’ve had people […]
29
May
May
We don’t have anything that qualifies as an AGI (Artificial General Intelligence) yet. Nothing can do a variety of tasks with skill like human beings can, but we have several different AIs that can do some things better than human beings. That’s right. Every well-made AI can do at least one task better than a […]