Category Archives: Social Media Marketing

This is the best business strategy

Here’s a case study of Google. Yesterday they announced that they will soon shutter YouTube stories. When they announced Stories, they pushed them hard, but now, not very long later they are shutting them down. This happened before. Hasn’t it? ❌ Video Editor ❌ Annotations ❌ Star Ratings❌ Custom layouts for channels ❌ Subscriptions ❌ […]

All your efforts are pointless

Are you a sports fan? Do you follow basketball or football? Here’s something you probably know is right about every single successful sportsperson, but you don’t think about it much. Every one of them has spent countless hours perfecting the technique and moves they execute so easily on the field. Mike Tyson woke up at […]

Here’s how to handle change

I started working full-time when I was 17 and I have seen a lot of swings in fortune. Having a blast one year and a rough patch the next. Life and business are never static. Over the years I have begun to adopt somewhat of a stoic attitude. What will be, will be; all I […]

Will Twitter steal YouTube’s lunch?

Did you hear the latest from Twitter last week? They finally got a full-time CEO and they also got the capability to upload 2-hour videos for Twitter Blue users. So if you are paying for that Blue tick, you can put up long videos on Twitter. Wondering how that changes things for you? Here’s the […]

If your marketing doesn’t have this, it’s 20% effective

I was watching this Netflix show the other day about a guy who goes about the country talking to couples who’ve got money problems and helping them sort it out by becoming better money managers. It’s got a lot of sensible, practical but hard-to-follow advice. Not for me, because I’ve lived by those rules all […]

Tomorrow is the worst day ever

Do you think it’s a good idea to wait? Wait for good things to happen to you? Wait for the wind to start blowing your way. Wait for life to turn a corner? I don’t believe that waiting is a good idea. If you learn to wait then you could end up waiting all life. […]

This is why YouTube is my favorite traffic source

Of all the social and search websites, YouTube is the most important for my business. It’s my favorite. The reason is, YouTube is everything that you want it to be. It’s a social site where people express and connect (right after Facebook), it’s a search engine (right after YouTube), it’s a video site (world’s no. […]

These are the kind of entrepreneurs who fail

I am a marketer for marketers. I create tools and solutions for small and mid businesses and solopreneurs. I’ve talked to thousands of entrepreneurs in the last decade and I’ve learned something significant.  You can tell who will succeed and who will not by listening to what they are trying to achieve. I’ve had people […]

Will you work for free?

I saw this on Twitter today. “If you are good at something, don’t do it for free” I don’t think this is good advice. At least not when it comes to marketing and attracting customers to your business.  This may work for someone who wants a job, but if you want a client you have […]

This is how Twitter will change the game for everyone

The social media game has changed. Just a year ago Twitter was passe. An out of date social site that nobody wanted to be on except for sofa warriors, and now it’s suddenly the coolest little social site where everyone is hanging out. That’s not all, suddenly everyone is trying to build a Twitter. Jack […]