Category Archives: Social Selling

Do you really need that ecom store?

Every single traffic source is creating systems to enable buyers to buy without exiting the platform. There’s a big change on the way, in the ecom world. Can you read it?

The perfect marketing strategy doesn’t exist

I was listening to the famous startup book Lean Startup this morning and the narrator was talking about customer acquisition. Your success in business is directly proportional to what you pay to acquire the customer vs what they pay to you over the lifetime they do business with you. Profitability is when you consistently pay […]