When I read my first book on sales, it began with the advice – Find your ideal customer and create their persona. Who are they, what do they like, where do they live, where do they hang out? And so on. I thought it was pointless. Why should a vendor care what type of coffee…
Some months ago I was talking to a fellow entrepreneur who was telling me about his father who built a small business, building metal storage boxes by hand. He told me that his father had the strongest hands he had seen on a man. Literally like hunks of logs. Those were the result of decades…
A lot of people start their ventures with a dream and expectations, but not a lot of them get to establish long-term successful businesses. Why do they fail? In my opinion, the biggest reason is that they are not listening. Whenever you do something that’s wrong for you, there’s always an inner nudge telling you…
Getting results from marketing is difficult, but it has always been difficult. There has never been a time when marketing was easy. It requires a special kind of mindset, a ‘put your foot in the door and be unmoving’ thought process. Listen, I am not asking you to be obstinate or pushy. I am asking…
Have you heard this saying, “The more things change, the more they remain the same?” This is talking about the fundamental condition of our society and human beings. Ultimately we are aspirational beings that seek connection. Everything else is a layer around it. Marketing is one of those things that has remained fundamentally the same…
Like you, I struggle with opening up myself to people. I’ve been a coder all my life and it’s very easy for me to talk to a computer but incredibly hard to talk to real people. If I could help it, I’d only build; but if you can’t sell it, don’t build it. That’s why…