Discover how Elon Musk’s swift rebranding and controversial changes affected Twitter, costing it 132 million users. This case study offers insights on branding, managing customer expectations, and maintaining a positive public image, with valuable lessons for businesses seeking a more conventional and reasoned approach to decision-making
Tag Archives: Twitter Marketing
18
Oct
Oct
This morning I woke up to the news that Elon Musk has started charging $1 from people in the Philippines and New Zealand to let them engage on Twitter. I.e. if they don’t pay $1 to X, they can’t post on Twitter, nor can they like tweets or post replies. All they can do is […]
07
Aug
Aug
Musk is building a product with the best target market among the young, but he bought the wrong app to reach them. When I think about what Elon is doing it seems to me like desperation. What’s The Opportunity For You And Me In It? Keep reading to know more.