Author Archives: cyrilgupta

If your marketing doesn’t have this, it’s 20% effective

I was watching this Netflix show the other day about a guy who goes about the country talking to couples who’ve got money problems and helping them sort it out by becoming better money managers. It’s got a lot of sensible, practical but hard-to-follow advice. Not for me, because I’ve lived by those rules all […]

Did you notice this about the web?

Have you been hanging out on social networks lately? Did you notice that they are all beginning to look the same? A few years ago Twitter was Twitter. It wasn’t the same as Facebook, and Facebook wasn’t like YouTube, and YouTube wasn’t like TikTok, and LinkedIn wasn’t like any of them. Look at them now. […]

Tomorrow is the worst day ever

Do you think it’s a good idea to wait? Wait for good things to happen to you? Wait for the wind to start blowing your way. Wait for life to turn a corner? I don’t believe that waiting is a good idea. If you learn to wait then you could end up waiting all life. […]

This is why YouTube is my favorite traffic source

Of all the social and search websites, YouTube is the most important for my business. It’s my favorite. The reason is, YouTube is everything that you want it to be. It’s a social site where people express and connect (right after Facebook), it’s a search engine (right after YouTube), it’s a video site (world’s no. […]

Is AI going to write a book for you?

Have you been to Amazon Kindle lately? There’s a glut of new books on Amazon that have been written by AI. Thousands and thousands of books all generated by a non-human entity, in minutes. But that’s only the beginning of this story. Right now someone has to sit down and piece together a book using […]

These are the kind of entrepreneurs who fail

I am a marketer for marketers. I create tools and solutions for small and mid businesses and solopreneurs. I’ve talked to thousands of entrepreneurs in the last decade and I’ve learned something significant.  You can tell who will succeed and who will not by listening to what they are trying to achieve. I’ve had people […]

Will you work for free?

I saw this on Twitter today. “If you are good at something, don’t do it for free” I don’t think this is good advice. At least not when it comes to marketing and attracting customers to your business.  This may work for someone who wants a job, but if you want a client you have […]

Google really hates AI because of this…

The little guys are all worried about AI. “What if an AI will take my job?” It’s not a total fantasy. AI will definitely change the job market and destroy existing jobs as well as create new ones. But what if the biggest impact that AI creates is on the big corporations? What if the […]