You have a great product to sell. You’ve got fantastic arguments to make people buy it. You’ve also got the best price in the market. And yet, it’s so hard to sell? Have you thought about why? It’s all about attention. Right now your business and mine; and everyone else’s is fighting for our buyers’ […]
Category Archives: Google Search
Digital marketing, Google Search, Increase Sales, Lead Generation, SEO, Technology
Authority is the new digital oil
01
Jun
Jun
Google released a statement yesterday about what I’ve known is its most important ranking factor for years now. Authority. Google said that ‘topic authority’ is important for rankings. I’ve known about it for a while because of my close association with my mother’s YouTube channel (nishamadhulika) which is India’s top cooking recipes channel with 13.6 […]
Digital marketing, Google Search, Increase Sales, Lead Generation, Social Media Marketing, YouTube Marketing
Will Twitter steal YouTube’s lunch?
31
May
May
Did you hear the latest from Twitter last week? They finally got a full-time CEO and they also got the capability to upload 2-hour videos for Twitter Blue users. So if you are paying for that Blue tick, you can put up long videos on Twitter. Wondering how that changes things for you? Here’s the […]
Digital marketing, Google Search, Increase Sales, SEO, Social Media Marketing, YouTube Marketing
If your marketing doesn’t have this, it’s 20% effective
31
May
May
I was watching this Netflix show the other day about a guy who goes about the country talking to couples who’ve got money problems and helping them sort it out by becoming better money managers. It’s got a lot of sensible, practical but hard-to-follow advice. Not for me, because I’ve lived by those rules all […]
31
May
May
Have you been hanging out on social networks lately? Did you notice that they are all beginning to look the same? A few years ago Twitter was Twitter. It wasn’t the same as Facebook, and Facebook wasn’t like YouTube, and YouTube wasn’t like TikTok, and LinkedIn wasn’t like any of them. Look at them now. […]
29
May
May
The little guys are all worried about AI. “What if an AI will take my job?” It’s not a total fantasy. AI will definitely change the job market and destroy existing jobs as well as create new ones. But what if the biggest impact that AI creates is on the big corporations? What if the […]
29
May
May
We don’t have anything that qualifies as an AGI (Artificial General Intelligence) yet. Nothing can do a variety of tasks with skill like human beings can, but we have several different AIs that can do some things better than human beings. That’s right. Every well-made AI can do at least one task better than a […]
26
May
May
Have you heard about Vice? This was an Internet giant. A company valued at billions of dollars. Disney wanted to buy them some years ago for $3.5 billion and they just scoffed at them. “$3.5 billion! That’s too less Disney. How about $5 billion?” Well, they are not laughing now. Vice’s revenue has been falling […]
Digital marketing, Google Search, Increase Sales, Lead Generation
Is a monopoly hurting your growth?
26
May
May
If you are my reader, it’s most likely that you are the owner of a small business with a strong focus online. You are either providing a service, selling a digital product, or marketing physical products online. Lately, as I talk to my customers I hear more and more stories of the struggle they face […]
Digital marketing, Google Search, Increase Sales, Lead Generation
Work in your business, not just on it
24
May
May
Some months ago I was talking to a fellow entrepreneur who was telling me about his father who built a small business, building metal storage boxes by hand. He told me that his father had the strongest hands he had seen on a man. Literally like hunks of logs. Those were the result of decades […]