Category Archives: X (Twitter) marketing

Is Musk preparing to take over Meta’s crown?

Discover how Musk’s strategic moves on X are revolutionizing social media. Learn why it’s crucial for marketers to follow this trend closely and how you can apply similar tactics to outshine your competitors. Don’t miss out on this game-changing insight. Read now

Will X survive the boycott?

Unpack Elon Musk’s controversial moves on X/Twitter – from on-air profanity to staff departures. Is Musk’s apparent disregard for advertisers a risky gamble or a calculated strategy? Explore the shift towards Twitter Premium+, AI integration, and Musk’s vision for a SuperApp. Delve into whether X is on the brink of reinvention or facing an uncertain future.

Frequent changes can destroy your buyers – Here’s a case study of Elon Musk’s X

Discover how Elon Musk’s swift rebranding and controversial changes affected Twitter, costing it 132 million users. This case study offers insights on branding, managing customer expectations, and maintaining a positive public image, with valuable lessons for businesses seeking a more conventional and reasoned approach to decision-making