If you are my reader, it’s most likely that you are the owner of a small business with a strong focus online. You are either providing a service, selling a digital product, or marketing physical products online. Lately, as I talk to my customers I hear more and more stories of the struggle they face…
Have you been taking stock of the AI situation? I am sure you can’t escape it. It’s the talk everywhere. Politicians are talking about it, actors are talking about it, and even tradesmen are talking about AI. The ridiculous thing is that with the speed with which things are going, everyone is 3 iterations behind.…
The social media game has changed. Just a year ago Twitter was passe. An out of date social site that nobody wanted to be on except for sofa warriors, and now it’s suddenly the coolest little social site where everyone is hanging out. That’s not all, suddenly everyone is trying to build a Twitter. Jack…
I see a lot of people pushing marketers to use ChatGPT for everything. Social > Do it with ChatGPTBlogs > Do it with ChagGPT Ads > ChatGPT duh But should you run your social media marketing based on AI-generated content? I don’t think so. I won’t use AI-generated Twitter posts or Facebook posts. I won’t…
We’ve always been taught competition. You went to school, they made grades and ranks, a competition; sports are all competitive, and you are taught to compete for college and jobs. Then you carry that mindset over to business and things start to go even worse. In business, collaboration beats the competition. You can’t beat your…
Entrepreneurship is not for slackers. It takes a lot of work to get the show going and keep it running. You’ll need to create a product, find the market, design your offer, run campaigns, monitor and scale, and then, provide service and support. It’s going to fill up your day from the waking moment to…