When the Internet was first introduced it was expected to be the ultimate place where individuality, creativity, and freedom could be practiced. The ultimate country without boundaries where the restrictive laws around you had no meaning. How does it look now? Nearly all of it is owned by corporations that make their own rules and […]
Author Archives: cyrilgupta
Digital marketing, Increase Sales, Social Media Marketing, Social Selling
The perfect marketing strategy doesn’t exist
16
Jun
Jun
I was listening to the famous startup book Lean Startup this morning and the narrator was talking about customer acquisition. Your success in business is directly proportional to what you pay to acquire the customer vs what they pay to you over the lifetime they do business with you. Profitability is when you consistently pay […]
15
Jun
Jun
You would expect machines to be unbiased, wouldn’t you? They don’t have the same notions of race, creed, region, or faith that humans do but as ChatGPT and other AI implementations have shown us, it’s not true. The machines are biased. AI has demonstrated repeatedly that it can favor one section and speak against another. […]
14
Jun
Jun
If you are an entrepreneur there’s a pretty good chance that you are devoting most of your awake hours to your business. The time you take away from work to spend with family, and friends or catching some vital entertainment could feel like time stolen. It’s worse if you have plans (who doesn’t?) and you […]
13
Jun
Jun
You’re the product on every single community and user content-driven website. You’re the product on > Google > Facebook > TikTok > Instagram > Snapchat > Reddit > Medium > Twitter Count the top Internet businesses and you are the product on most of them till now it seemed there was nothing you could do […]
12
Jun
Jun
If you’ve been playing around with ChatGPT and other AI tools you must have seen a lot of creative prompting. Some of the prompts go very long, paragraphs long. That’s not how we see our AI future, do we? Spending our time figuring out what combination of words to write to our AI agents to […]
09
Jun
Jun
Have you heard the term ‘growth hacking’. It describes a person who uses unconventional means to grow their business. The conventional means – Traditional advertising, mailers, and business development managers. They are all very expensive and often unaffordable for a startup or solopreneurs. If you are a solo entrepreneur you need to have a growth […]
08
Jun
Jun
When TikTok was first launched I got addicted to watching short-form videos like the rest of us. This was about 5 years ago but once I realized how much time I was losing in the banality I uninstalled the app and just gave it up. I have Netflix, and I watch videos on YouTube but […]
07
Jun
Jun
Building a successful web services agency is something that nearly every owner dreams about and I am sure different people have figured out different strategies to grow their agency but if there is one standard strategy that always works, it’s cold outreach. I do believe the best clients are those who come to you through […]
06
Jun
Jun
I was listening to investment advice earlier today from Warren Buffet (Yes, it’s always a good idea to get advice from the people who are really good at it) and there was a story about the time when he bet against a group of expert investors. “I will invest in the S&P, and you invest […]