Have you heard about Vice? This was an Internet giant. A company valued at billions of dollars. Disney wanted to buy them some years ago for $3.5 billion and they just scoffed at them. “$3.5 billion! That’s too less Disney. How about $5 billion?” Well, they are not laughing now. Vice’s revenue has been falling […]
Category Archives: Digital marketing
Digital marketing, Google Search, Increase Sales, Lead Generation
Is a monopoly hurting your growth?
26
May
May
If you are my reader, it’s most likely that you are the owner of a small business with a strong focus online. You are either providing a service, selling a digital product, or marketing physical products online. Lately, as I talk to my customers I hear more and more stories of the struggle they face […]
Digital marketing, Email Marketing, Social Media Marketing
This is how Twitter will change the game for everyone
26
May
May
The social media game has changed. Just a year ago Twitter was passe. An out of date social site that nobody wanted to be on except for sofa warriors, and now it’s suddenly the coolest little social site where everyone is hanging out. That’s not all, suddenly everyone is trying to build a Twitter. Jack […]
26
May
May
I see a lot of people pushing marketers to use ChatGPT for everything. Social > Do it with ChatGPTBlogs > Do it with ChagGPT Ads > ChatGPT duh But should you run your social media marketing based on AI-generated content? I don’t think so. I won’t use AI-generated Twitter posts or Facebook posts. I won’t […]
Digital marketing, Increase Sales, Lead Generation
The only way to win in a competitive business environment is to be collaborative
25
May
May
We’ve always been taught competition. You went to school, they made grades and ranks, a competition; sports are all competitive, and you are taught to compete for college and jobs. Then you carry that mindset over to business and things start to go even worse. In business, collaboration beats the competition. You can’t beat your […]
25
May
May
Entrepreneurship is not for slackers. It takes a lot of work to get the show going and keep it running. You’ll need to create a product, find the market, design your offer, run campaigns, monitor and scale, and then, provide service and support. It’s going to fill up your day from the waking moment to […]
25
May
May
The thing with social platforms is, they are always in flux. The violations of today are the norms of tomorrow. Do you remember the time when everyone was upset that they couldn’t have links on the Instagram profile page? Then when Instagram allowed 1 link there was an entire range of products that let you […]
25
May
May
Something of great significance happened last week. Google released an official update and then announced that they will no longer use – Mobile-friendliness – Secure Site (SSL) – Page experience As a ranking signal. That’s right, they are saying that all these things will not affect site rankings anymore. That is rather disruptive. It means […]
25
May
May
When I read my first book on sales, it began with the advice – Find your ideal customer and create their persona. Who are they, what do they like, where do they live, where do they hang out? And so on. I thought it was pointless. Why should a vendor care what type of coffee […]
Digital marketing, Google Search, Increase Sales, Lead Generation
Work in your business, not just on it
24
May
May
Some months ago I was talking to a fellow entrepreneur who was telling me about his father who built a small business, building metal storage boxes by hand. He told me that his father had the strongest hands he had seen on a man. Literally like hunks of logs. Those were the result of decades […]