The social media game has changed. Just a year ago Twitter was passe. An out of date social site that nobody wanted to be on except for sofa warriors, and now it’s suddenly the coolest little social site where everyone is hanging out. That’s not all, suddenly everyone is trying to build a Twitter. Jack…
I see a lot of people pushing marketers to use ChatGPT for everything. Social > Do it with ChatGPTBlogs > Do it with ChagGPT Ads > ChatGPT duh But should you run your social media marketing based on AI-generated content? I don’t think so. I won’t use AI-generated Twitter posts or Facebook posts. I won’t…
We’ve always been taught competition. You went to school, they made grades and ranks, a competition; sports are all competitive, and you are taught to compete for college and jobs. Then you carry that mindset over to business and things start to go even worse. In business, collaboration beats the competition. You can’t beat your…
Entrepreneurship is not for slackers. It takes a lot of work to get the show going and keep it running. You’ll need to create a product, find the market, design your offer, run campaigns, monitor and scale, and then, provide service and support. It’s going to fill up your day from the waking moment to…
The thing with social platforms is, they are always in flux. The violations of today are the norms of tomorrow. Do you remember the time when everyone was upset that they couldn’t have links on the Instagram profile page? Then when Instagram allowed 1 link there was an entire range of products that let you…
Something of great significance happened last week. Google released an official update and then announced that they will no longer use – Mobile-friendliness – Secure Site (SSL) – Page experience As a ranking signal. That’s right, they are saying that all these things will not affect site rankings anymore. That is rather disruptive. It means…