One of the first things we learn while running a bootstrapped business is, vanity metrics don’t matter. At the end of the day, you need to count the cool, hard cash and if it is more than what you spent, you go on to the next day. ▶️ Stay away from these 3 So why […]
Author Archives: cyrilgupta
19
Jun
Jun
I was always taught that running a business professionally means focusing on yourself and your results. Grow your company by improving your products and practices, not by trying to destroy others. It has worked for me so far. I’ve done okay in life. What about you? Would you try to hurt your competitors if you […]
17
Jun
Jun
When the Internet was first introduced it was expected to be the ultimate place where individuality, creativity, and freedom could be practiced. The ultimate country without boundaries where the restrictive laws around you had no meaning. How does it look now? Nearly all of it is owned by corporations that make their own rules and […]
Digital marketing, Increase Sales, Social Media Marketing, Social Selling
The perfect marketing strategy doesn’t exist
16
Jun
Jun
I was listening to the famous startup book Lean Startup this morning and the narrator was talking about customer acquisition. Your success in business is directly proportional to what you pay to acquire the customer vs what they pay to you over the lifetime they do business with you. Profitability is when you consistently pay […]
15
Jun
Jun
You would expect machines to be unbiased, wouldn’t you? They don’t have the same notions of race, creed, region, or faith that humans do but as ChatGPT and other AI implementations have shown us, it’s not true. The machines are biased. AI has demonstrated repeatedly that it can favor one section and speak against another. […]
14
Jun
Jun
If you are an entrepreneur there’s a pretty good chance that you are devoting most of your awake hours to your business. The time you take away from work to spend with family, and friends or catching some vital entertainment could feel like time stolen. It’s worse if you have plans (who doesn’t?) and you […]
13
Jun
Jun
You’re the product on every single community and user content-driven website. You’re the product on > Google > Facebook > TikTok > Instagram > Snapchat > Reddit > Medium > Twitter Count the top Internet businesses and you are the product on most of them till now it seemed there was nothing you could do […]
12
Jun
Jun
If you’ve been playing around with ChatGPT and other AI tools you must have seen a lot of creative prompting. Some of the prompts go very long, paragraphs long. That’s not how we see our AI future, do we? Spending our time figuring out what combination of words to write to our AI agents to […]
09
Jun
Jun
Have you heard the term ‘growth hacking’. It describes a person who uses unconventional means to grow their business. The conventional means – Traditional advertising, mailers, and business development managers. They are all very expensive and often unaffordable for a startup or solopreneurs. If you are a solo entrepreneur you need to have a growth […]
08
Jun
Jun
When TikTok was first launched I got addicted to watching short-form videos like the rest of us. This was about 5 years ago but once I realized how much time I was losing in the banality I uninstalled the app and just gave it up. I have Netflix, and I watch videos on YouTube but […]