YouTube Shorts now features vertical video ads! Monetization for creators and a new ad format for advertisers. Over 15% of YouTube’s watch time is on Shorts, making it a prime opportunity, especially for the younger audience. Prepare for increased earnings and affordable vertical ads.
Author Archives: cyrilgupta
27
Nov
Nov
Unlock Black Friday marketing insights—$12 billion on Stripe, $600K/minute on Shopify. Learn: people love buying, sales events drive business, and marketing is key. Gain motivation for entrepreneurial success. Dive into this short, impactful read.
27
Nov
Nov
Explore Anthropic Claude’s latest AI milestone, Claude 2.1. Outperforming ChatGPT, this model boasts increased intelligence, expanded token support, reduced hallucinations, and enhanced efficiency. Trust it for reliable, original articles with improved content quality. As we await ChatGPT’s GPT-4 upgrade, witness the evolution of AI capabilities in this dynamic landscape
Artificial Intelligence, Google Ads, Social Media Ads
Google’s Performance Max Taught Me This Advertising Lesson
24
Nov
Nov
Discover the AI revolution in advertising with insights from Google’s Performance Max. Learn why focusing on a compelling offer is key, and get practical tips for success, from refining your product to mastering retargeting. Whether you’re new to ads or a seasoned marketer, this article unveils essential strategies for navigating the evolving world of AI in PPC. Elevate your online presence—dive in now
Instagram Marketing, Instagram Reel
Case Study: Sometimes it’s good for you when people steal from you
24
Nov
Nov
Discover Instagram’s bold move allowing the download of public reels, challenging influencer protection. Uncover the marketing strategy behind this decision, drawing parallels with TikTok’s success. Explore the controversial idea that, in intellectual property, ‘stealing’ might unexpectedly benefit, shedding light on Instagram’s pursuit of growth
22
Nov
Nov
Unlock the secrets of business success by finding your unique strategy. Explore the dynamic landscape of SEO, PPC, and social media, and learn the importance of persistence and timely adaptation. Discover valuable tips on scaling what works and continuously exploring new avenues for sustained success in the ever-evolving business world.
21
Nov
Nov
Explore the controversy surrounding Sam Altman’s departure from OpenAI, the groundbreaking AI company he founded. Uncover the behind-the-scenes dynamics, from disagreements on the direction of OpenAI to financial challenges and potential power struggles within the board. Discover the implications for the future of AI and the possibility of Altman returning to reclaim control. As the narrative unfolds, delve into the intersection of technology, leadership, and the pursuit of artificial general intelligence. Stay informed on the latest developments and join the conversation on the future of AI and the businesses that thrive in this rapidly evolving landscape
Ecommerce Business, Facebook Ad, Meta
Meta to let ecom sellers run ads that sell without leaving their sites
14
Nov
Nov
Meta’s collaboration with Amazon allows users to buy products directly from Facebook and Instagram ads. No more clicks to external sites—just instant purchases. This game-changing partnership hints at a future where ads on Facebook enable direct sales within the platform. E-commerce vendors, capitalize on this shift for increased conversions and early market share. Welcome a new era of seamless transactions and enhanced customer engagement
09
Nov
Nov
“Discover the Importance of Consistency in Marketing: Learn why a scattered marketing plan can hinder your business growth and how committing to a single strategy, refining it over time, and staying consistent can lead to long-term success. Explore the author’s personal journey and valuable insights into building a thriving business through dedication and perseverance.”
07
Nov
Nov
YouTube AI-Enabling Every Video! Explore how YouTube’s AI technology is set to revolutionize content consumption, providing chatbot assistance, content summaries, and more. Learn how marketers can leverage this change for success. Stay ahead in the world of online marketing with this insightful analysis.