Attention is all your business needs
Attention is all your business needs
You have a great product to sell. You’ve got fantastic arguments to make people buy it. You’ve also got the best price in the market.
And yet, it’s so hard to sell? Have you thought about why?
It’s all about attention.
Right now your business and mine; and everyone else’s is fighting for our buyers’ attention and it’s a commodity that’s very rare.
He’s bombarded from all directions with things that want it. Netflix wants it, his kids want it, his partner, the politicians, the billboards on the way to his work, all the messages on his phone, the Whatsapp statuses, the ads blaring at him before every YouTube video he plays.
You are fighting against all of these and more. Tough luck!
It’s hard to sell if you have to seek out attention because it’s not only competition but also the fact that your prospect is geared to reject your advances.
Advertising is so ubiquitous, so invasive and so toxic that all of us are naturally turned off by it. I don’t listen to any messages from telecallers anymore. I just shut them off right away.
That’s what’s happening to everything you present to your prospects. They are shutting it out before giving it a chance.
The only way to break through is to hammer at it endlessly. Repeat it long enough and hard enough and finally you will have that sliver of attention that will result in a click and maybe turn into an order.
But here’s the good news. Once you have attention, it just keeps coming back. You have to establish familiarity only once and then you will stand out forever. That’s the beauty of attention.
Once your prospect takes a long, proper, and detailed look at you, their mind will learn to lock itself on you.
They will notice you out of 100 similar messages that they see that day. They will notice your ad out of 20 similar ones. They will see your name in the email inbox from all the unfamiliar ones. They will click on your thumbnail on YouTube.
All you need to do is break through hard, just once.
That’s what 80% of your marketing is about. To break through. Once you do, selling is just 20% of the game. Just be there when the customer has a need for your product.
Meanwhile, keep thinking of all the novel ways you can break through and get your prospect’s attention.
What do you think of this message? Did it break through and get your attention? Does it resonate with you?
If yes then make sure you write to me and tell me so. I craft my writing based on the feedback you give me. I want to write about things that you find useful.
If you tell me what you like and dislike, I will try to do this better.
Meanwhile, here’s something that should absolutely have your attention.
It’s CloudFunnels, the best funnel and website builder in the market.
CloudFunnels - The best funnel & website builder for your business
CloudFunnels is rated 5 stars by its users over and over. On G2, over 20 users have written glowing reviews of this product. Just Google them and check them out.
Why do people love CloudFunnels so much?
> It has better features and more power than ClickFunnels (priced 10 times)
> We have improved CloudFunnels continuously, a new version released every 45-60 days.
> Their data is safe from funnel hackers
> Dozens of PLUGINS!
> They can host it on any hosting, not dependent on anyone.
> Top-class page editor
> More funnels and domains than any competitors.
Teknikforce just wants to give you more value. Why should you finance the publicity budget of an over-exposed guru?
Get on CloudFunnels
You will see the demo and all the features on the sales page. Go check it out.
Here’s a $25 coupon if you buy now (Limited time offer)
TbWytqCM
Got questions? Talk to my live chat or write to me. I make sure you are heard
Cheers!
Your best friend in the business
Cyril “Jeet”
Of Teknikforce.
