Building a profitable agency is easier than you think
Building a profitable agency is easier than you think
Building a successful web services agency is something that nearly every owner dreams about and I am sure different people have figured out different strategies to grow their agency but if there is one standard strategy that always works, it's cold outreach.
I do believe the best clients are those who come to you through referrals. These clients already believe in you and come to you with an open mind. You can convert them for top dollars and delight them with results.
But that’s not where most of your business will come from. Most clients will be through cold hard marketing, not referrals.
To get these clients, you need to.
> Create content
> Create a high-quality website
> Craft a fantastic, well-thought offer
However, these are all 2nd steps. The first step is to break the ice somehow and get your prospect in the door. Have him look at what you have to offer.
This is actually the hardest part. If you crack this then the rest follows.
We do live in a world where the competition for attention is tougher, but it’s also a world where you can be in more places. Twenty-five years ago running an agency would mean legwork.
Meetings, outdoor publicity campaigns, events, and exhibitions. I’ve been in that world and I assure you it was tougher. Marketing is easier today, you just need to get to it.
So here’s a strategy that has worked the best for agencies.
> Create a list of prospects from the social web, directories, and searches.
> Find the decision maker names through LinkedIn
> Do a quick review of their website and social handles to find gaps or issues.
> Take screenshots, mail them out, and offer help.
Being personal is the most powerful marketing strategy today because nearly everything that the customer sees is impersonal.
As soon as you show the customer the first sign that you know who he is, you are already ahead of the dozen others who are vying for his business but impersonally.
That’s why I think Cold-Emails are a super-strong technique if used correctly.
If you can create well-crafted and well-designed cold email campaigns, you will be read. As long as you can keep hitting the prospect with a solid, compelling message, you will get that business.
I built a software to help you with this.
Pursueapp - Cold Emails Made Easy
Check it out here: https://getpursueapp.in
Pursueapp is an online cold-email software that lets you create cold-email sequences easily. You can just enter the prospect email IDs every day and the sequences will be fired fully automatically.
- Send Cold emails using Gmail, Gsuite, Outlook, Exchange, or SMTP
- Send emails at time intervals, specific days, and events.
- An intelligent reporting system tells you exactly what’s working and what’s not.
- Includes comprehensive training to help you make the best use of this app.
- Full support for themes in emails. Create your unique look.
- Full automation for cold emailing campaigns. Set it up once and forget.
- Craft perfect customer journeys for your niche and customer type.
- Supports multiple campaigns. You can market multiple products or businesses.
- Create custom emails to be sent on event triggers like opens, clicks, etc.
- Supports import of leads using CSV files.
- Supports export of leads to any CRM using CSV with advanced filtering.
Pursueapp is extremely easy to use and affordable. If you are paying 100s of dollars every month for a cold-email tool, then Pursueapp is your best alternative. You can get it for a solid price today.
Use this code: 3XeBFMwr to save $25
Make cold emails a part of your marketing. Get Pursueapp
Got questions? Hit reply and we’ll talk
Cheers!
Your best friend in the business
Cyril “Jeet”
Of Teknikforce.
