Do you really need that ecom store?

Do you really need that ecom store?

I am seeing a clear trend in ecommerce these days and it’s very interesting. Every single traffic source is creating systems to enable buyers to buy without exiting the platform.

The latest on this bandwagon is TikTok. They recently renamed their ‘storefront’ to ‘shop’ (clearer for buyers) and allowed buyers to buy things right on TikTok.

No need to go to another website.

This is happening all over the place. YouTube has a powerful store integration where creators can sell products right in the video or even on live streams.

Same on Pinterest, where you can set up ‘buyable pins’ and let people buy things on Pinterest and pay right there.

Facebook has this too, in fact, they have full-fledged stores that even work on Messenger. WhatsApp has Business Accounts, with WhatsApp Payments.

Google is now doing this with Google Business. Letting you list products with prices that lead to shopping.

The next to enter this game will undoubtedly be X (the app formerly known as Twitter). It’s creating the infrastructure to allow shopping and payments without ever leaving the app.

There’s a big change on the way, in the ecom world. Can you read it?

Every platform wants buying to happen by itself

The buyer shouldn’t have to go out. No platform wants to give the data and the sale to an outside site or platform. The entire experience should be on the same site.

This means they get to keep the customer information and a big chunk of the profits, and there’s no walking out of this.

If you want to target the users of a platform, you’ll need to pay. Live with it.

Every single platform is going to be a giant ecom store. They will make the sale, they will process the payments. You get a payout after the platform gets paid.

That’s the future of ecom. Selling on platforms, not through stores.

What you see right now is just the beginning. The influencers have woken up to the fact that they have a strong and untapped revenue source. Expect them to get on board massively.

If you are running ads to power your ecom sales this is going to be a source of collaboration or competition, depending on how you manage things.

It takes time but organic content really moves the needle!

The Ecom shop is going to be an aggregator of products and an API provider, not a sales channel.

So start one today, but focus on the traffic.

If you are going to set up an ecom store soon, let it only be on ShopFunnels.

ShopFunnels - The best ecom builder for your business

Go here for ShopFunnels: https://getshopfunnels.in

🔹Easy to use no-code Ecom store builder.

ShopFunnels is easy to use and comes with a great-looking page editor. You’ll be building amazing stores in no time.

🔹No profit-sharing or charges per order.

You are not forced to use our payment system and split the profits with us. Your profits are all yours

🔹No restrictions on products and inventory

Your store can have unlimited products and unlimited variations. No restrictions.

🔹Integrates with your existing blogs or sites.

Works in a subdomain or a folder on your blog. No need to use CNames and complicated DNS Settings.

🔹Pick & clone any store from the Internet.

Like a store’s theme online? Clone it and make it yours.

And there’s more

● Order upsells, downsells, order bumps, and cross-sells.
● A/B split testing.
● Powerful analytics is in-built.
● Readymade widgets to help you set up your ecom store faster.
● Create product variants like Color, size, etc.
● Automated cart reminders for customers who abandon carts.
● Create coupons & discount codes.
● Supports Zapier.
● Dozens of payment gateways from around the world
● 100% SEO optimized. Supports all on-page SEO features.
● In-built email marketing. Send offers to existing customers.
● Customizable customer area where customers can manage existing orders.

ShopFunnels is self-hosted. You can install it on any hosting like Wordpress and it just works. It’s more secure, protects you from funnel hacking, and does not have downtimes.

And it’s more affordable!

Thousands of sellers are using ShopFunnels to build their stores online. It’s time you got in.

We’ll be taking care of you along the way. With 24-hour online chat support (real humans, not bots). We’ll always be around when you need help.

Cheers!
Your best friend in the business
Cyril “Jeet”
of Teknikforce