EEAT Is The Only Way To Long Term Success Online
EEAT Is The Only Way To Long Term Success Online
I have been very lucky to watch the rise of one of the top YouTubers in the world. My mother Nishamadhulika built a channel that has 13.7 Million subscribers. Ranked by population, it’d be the 74th most populated nation in the world.
The biggest thing I learned from her early on is – Authority.
I talked about this a lot and even launched a product called Channel Authority Builder that taught people how to build authority. It was not a shortcut system and those who used it benefited a lot, most people want to take shortcuts to success and it’s not a surprise it keeps eluding them.
That’s why when I read about E-E-A-T it strikes me as significant. I’ve seen EEAT work first-hand.
What Is EEAT All About?
EEAT is:
E - Experience
E - Expertise
A - Authority
T - Trustworthiness
What I called ‘Authority’ had all of this rolled into one, but EEAT is a great exposition. It lays bare all the components.
Experience
You need to give your visitors a great experience. Good quality accessible content. Well laid out, mobile responsive, and secure. All of those things go into the experience.
Expertise
Your content needs to be comprehensive, clear, and accurate. It should reflect that you are someone who really cares about the topic and you have taken an effort to build skills in the area you are talking about.
Your expertise needs to shine through your content.
Authority
Authority is having credentials that you can display. If you are writing about marketing, you should be a marketer. A practitioner.
Authority is built over time by consistently displaying skill, expertise, and trustworthiness.
Once you have authority, your content is going to gain a life of its own, getting ranking and placements that you only dreamt about earlier.
Trustworthiness
Now this is important. It’s a rule of life not just SEO. If you want to build a long-term career in any field, it’s important to be trustworthy. Your talk should support the walk.
That’s the opposite of the ‘fake-it-till-you-make-it’ system that many marketers teach you.
You don’t have to fake it. You just have to deliver. Deliver on your promises and you will never have to fake it.
Growth compounds for 99% of people. You don’t go straight to Z from A. Initially you may be slow, but once compounding takes over you will grow faster than those who didn’t bother to build trust.
It’s All The Same Thing
Notice this. It means the same thing. Experience, Expertise, Authority, Trustworthiness. They all are basically different aspects of the exact same thing. You can’t build any of them without the other, and if you build just one of them, everything else comes together with it.
Tell me it’s your business system. Your vision for success.
Tell me you aren’t waiting for success to find you, or participating in gold-rushes.
If you believe in EEAT (or whatever name you want to call it) like me, I am going to be your biggest supporter and cheerleader and everything I do in my business is going to help you.
Let me know what you think of this. How are you doing EEAT in your business?
Today is the last day of the special promotion on Vidscribe. It helps you reach newer markets by letting you easily translate your videos into multiple languages.
- Audio
- Subtitles
It does them all.
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This is a perfect way to reach untapped markets.
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- Desktop-based app puts everything in your control and generates your videos without any waiting or allocation.
- Automatically subtitles your video with high-visibility subtitles in multiple colors. You get an immediate viewership boost in local languages.
Check out the official site. It has a lot of information and a demo for you. If you like it and decide to pick it up, here’s a special $25 off coupon for you.
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If you have any questions reach out to me or talk to my live support people who are on the site.
I am waiting to hear from you!
Cheers!
Your best friend in the business
Cyril “Jeet”
Of Teknikforce.
