Here’s the real reason why LinkedIn is Marketers’ Favorite Platform
Here’s the real reason why LinkedIn is Marketers’ Favorite Platform
I am in a few circles that have marketers. Mostly agencies that provide online marketing and business services to customers and we talk about all the ways to get new clients.
What’s the most loved way to get B2B clients you reckon?
No, it’s not Facebook, Twitter, Instagram… It’s LinkedIn. LinkedIn is the only place to be if you want to recruit business customers and there are some reasons why.
1. People are on LinkedIn with an expectation to do business.
Admitted there’s a lot of Facebook style socio-political tripe on LinkedIn, but it’s not pronounced as Facebook. People are still here with a focus on work.
That means, they are more amicable to be approached by strangers to discuss business. If you are in the same niche, you can connect, send a message and even a pitch right away and you won’t be considered a spammer.
2. LinkedIn has features that help in discovery
LinkedIn understands that the way it makes money is by putting people together for work and it has created Premium (paid) features that enable this.
You can pay LinkedIn and find people you want to target and even reach out.
But, honestly… None of the marketers are doing this.
What they are doing instead is.
- Harvest data from LinkedIn & send cold emails or outreach messages
The marketers I talked to use LinkedIn as a lead source. They find the right people in a niche, city or profile. Collect the data using a professional scraper (there are some good ones) and then send an introductory message, either by email or on social media.
And not just on LinkedIn. On Twitter and sometimes even Facebook.
From what I hear, this has helped businesses land 4-5 new sticky clients every month.
Have you ever tried this? Did it work for you?
- Here’s what’s new on LinkedIn
Okay, so there are a few algorithmic changes at LinkedIn. First, they are trying to do a more interaction oriented platform. That means your reach will be high if you interact with people and people interact with you.
If you don’t interact with people and only publish, you will reach fewer people.
- Lose the tags. They are not relevant on all the platforms now, including LinkedIn. Discovery is no longer about tags but about content and interactivity. The algo has a bias towards showing your content over and over to the people who interact with it.
- Videos are less effective. This is an interesting phenomenon. Unliked Facebook videos have a lower reach than other content post types. You can create a text post and it’ll reach enough people.
The most important thing is, unlike Facebook, organic Reach is not dead on LinkedIn. If you create content that people like, you can reach them organically.
I am on LinkedIn if you want to connect ->
https://www.linkedin.com/in/cyrilgupta
Let me know what's in your LinkedIn marketing program.
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How do you like this newsletter? Would you like me to talk more about AI? Or are you interested in another topic?
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Regards
Your best friend in the business
Cyril “Jeet”
Of Teknikforce
