Here’s the ultimate PPC trend – AI Takes Control
Here’s the ultimate PPC trend – AI Takes Control
Have you run ads to acquire clients? I started a couple of years ago and have kept at it ever since. It seems to be working fine.
So, what am I doing to keep the ads profitable? Nothing!
About a decade ago, running profitable ads was like black art. They were very few practitioners, they seemed mysterious and skilled in occult. How they did it, nobody truly knew.
They could charge 10%, 15% or any amount of money they want to run ads for you, and they got what they asked for.
Now? Not so much.
Here’s my tip for you if you want to run profitable ads – Don’t do anything.
You don’t need to go into the mess of targeting within targeting or looking for a super affinity audience. All you need to do is do some basic analysis of your competitor, put in a retargeting pixel on your site and let it rip.
Here’s an easy to replicate workflow
Step 1: Put retargeting pixels on your site
Yes, get the retargeting pixel of every single ad site and put them all in. No exceptions.
Step 2: Run some ads, any ads
Slap in any keyword you want, put in any basic targeting. Run ads.
Step 3: Let it cook
You’ll get some clicks, you’ll get some visitors. They may not be profitable, only a very small percentage might buy, but you are not looking to sell at this stage, you are looking to feed your pixels.
Let them build the visitor profile.
Step 4: Stop all the ads
Once you’ve got about 1,000-2,000 clicks, stop the ads. You don’t need those anymore.
Step 5: Run new ads targeting the pixel with audience expansion
Run your fresh ads that target your pixel audience and add audience expansion to let the AI find others like your visitors.
From hereon it’ll feed into itself. People will re-engage, visit your site. Feed your pixel again. Perfect the audience.
Then the audience expansion will find more like those. Some of those new people will engage… Feed the pixel. Perfect the audience.
… This beautiful loop goes on. The more time you spend the better the audience becomes.
After a while you just watch the clicks and the conversions and drink coffee.
Here’s why this works
Because, AI.
You don’t need a sharp marketing brain when your targeting is improved all the time by AI. Ad platforms want to spend your ad budget, they want you to spend more.
The only way they can get you to stick is if you get returns. They have a good incentive to send you the right traffic.
So, if the AI is working hard for you, why should you?
If you are getting on board soon, let me help you with a tool that assists you get the initial steps right. It’s Adplify!
I built Adplify to be the ultimate Facebook advertising toolkit ever invented. It does everything that you need to get success from Facebook Advertising.
>Building you a better audience for retargeting.
>Revealing secret targeting that you can’t get otherwise
>Helping you estimate your RoI better
>Creating ads that create a better impact
>Tracking your competitor ads
And more.
Over the last 2 years, Adplify has helped thousands of marketers run more profitable campaigns online.
You just need to go and check it out to see all that it can do for you. There’s a demo on this page.
Make your ad investment count.
Get Adplify!
Got questions? My team is on 24 hours a day to help you. Let us know!
Cheers!
Your best friend in the business
Cyril “Jeet” Gupta
Of Teknikforce
