How will Apple+OpenAI Change Internet Marketing
How will Apple+OpenAI Change Internet Marketing
Big tech companies are playing games amongst each other and though we are not directly impacted, it will ultimately flow down to us and affect how we run our business.
We just need to be prepared for the opportunities that present themselves.
So here’s today’s big news… Apple just launched a set of new AI features in iPhones. Now you can talk to iPhones and instead of getting a ‘Stupid’ Siri experience, you are going to get a ChatGPT driven experience that will give you a near human-like assistant response.
So, you’re going to have an AI assistant on your phone that has access to all of your phone’s data and can take action.
💢It can automate things for you.
💢It can read your apps, your screen, your data and help you through it.
It will answer questions, it will take action that you ask it to take.
It’s the same moment in history that happened when Steve Jobs first introduced the world to the fact that apps can be installed on a phone.
Now, an AI will be on your phone to help you with all of those apps and your emails.
… And Microsoft is not very happy.
Just weeks ago they introduced Copilot for Windows that does the same thing and got slammed. People were unhappy with them because they could see all that you could do.
Well, so can Apple.
And they are sending the information it reads to the same place as Microsoft - OpenAI.
Yes, OpenAI has all your data from everywhere.
Apple stole Microsoft’s prized AI.
It also stole the position of the world's #1 company back. Yes, now it’s Apple.
So what happens next?
Get ready for an AI led marketing world on your phone.
Your marketing plan will now need to factor AI. You will need to build for AI, write for AI, design for AI.
That’s what will see everything you create before your prospect does.
It’s going to be an exciting new world, and I will keep you posted.
Meanwhile.. Why talk to one AI when you can talk to them all?
I built the ultimate compilation of AIs.
All of the AIs are on this website.
Let me know what you think!
Cheers!
Your best friend in the business
Cyril Gupta
Of Teknikforce
