Important business lesson from Reddit

Important business lesson from Reddit

When the Internet was first introduced it was expected to be the ultimate place where individuality, creativity, and freedom could be practiced. The ultimate country without boundaries where the restrictive laws around you had no meaning.

How does it look now?

Nearly all of it is owned by corporations that make their own rules and force everyone else to abide by them.

▶️ Is your data and existence yours?

> Google can penalize you anytime they want for any reason.

> Twitter and Facebook can de-platform you in an instant

> Reddit can close your account or an entire community

> Instagram can kill your reach

> YouTube can ban you

Let me wager. Something like this has happened to you in the past some time. There’s no escaping it. It’s not about breaking a law or violating major rules, this happens all the time to everyone.

The latest case in the study is Reddit.

▶️ Reddit changed the rules to kill Apollo

Apollo was an app that gave users a better way to use Reddit and Reddit didn’t like it. They wanted the profit for themselves.

And here’s what they did.

Their API was free. i.e. anyone could build a solution with Reddit API and use the API for free. Suddenly they increased the price to a level that nobody could afford.

Yes, Apollo which was using Reddit’s API for free earlier would have to pay $20 million a year to use the API.

They didn’t have the money so they are closing down. Reddit got what it wanted. Kill off the competition they didn’t want to exist.

▶️ Reddit communities are protesting but Reddit doesn’t care

Reddit is a community-driven website like Facebook, and Twitter (who also recently did the same), and the Reddit community is more organized. So they decided to do something about it.

As we speak, most of the giant Reddit communities are blacked out or read-only. Community leaders want to send a message to Reddit, but they are not listening.

> Reddit will not be dropping the price increase.

The message is clear. Reddit has decided that what the community wants does not matter to it anymore. They think they can do this and get away with it.

This is what happens when your society is in the hands of a few businesses.

▶️ Internet wasn’t like this

I remember the time when communities on the Internet were built using Forums. They were numerous, scattered, alive and nobody could take them down. Each community leader was free to build their community their own way.

Not anymore.

You can’t do this anymore. Your content, your effort, and your creations are not ransomed by some power-mad geek sitting in a tax haven somewhere.

Is this the vision of the future for the internet?

What do you think about what Reddit did? Did this happen to you? Can you see it happening on more platforms? 

And if you are in the game to support businesses that don’t want to take over your existence, here’s a product that’s built to put you first.

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Cheers!

Your best friend in the business
Cyril “Jeet”
Of Teknikforce.