Meta found a trick to track more users for ads
Meta found a trick to track more users for ads
If you’ve been advertising on Facebook and you have been experiencing a reduction in effectiveness because of targeting issues, here’s a little reason to rejoice.
Facebook has implemented an all-new targeting mechanism that will improve the relevance of the ads you run on Meta a little bit.
Yes, it works for both Facebook and Instagram.
Here’s what they did – When anyone clicks on a link on Facebook now, Facebook will take stock of what they clicked and mark it as a signal for that person.
Now Meta knows a little more about what that person is interested in, and they will use this knowledge to show them relevant ads.
Yes, it won’t solve the retargeting issues but it’ll help a bit
You know what I am talking about, right? First Apple and then later Google put a block on third-party cookies. They won’t be sending tracking data to Meta and other companies anymore.
That means these companies won’t be able to monitor which websites you are visiting any longer. They won’t be able to profile people that effectively.
This hurt Facebook big because it was using this tracking ability to deliver highly targeted ad inventory to its advertisers. You could specify a topic and Facebook would magically reach the right audience.
Facebook’s click-tracking isn’t going to be a perfect replacement because they can’t track the customers everywhere, but it’ll help improve the relevance of the audience just a little bit.
Btw… I just want to be clear. Facebook will give people a way to opt out of this tracking. It’ll be hidden away somewhere in a hard-to-reach corner of course.
The people who use that option will most likely be the same people who also run an ad blocker on their browsers.
You’re not going to be able to target them anyway, but the rest of us are open season.
If you stopped advertising on Facebook or never started, give it another try soon. Facebook can be a regular and consistent source of leads for any niche.
I think I can help make it a little more profitable.
I have this suite – Adplify. Which makes Facebook advertising more targeted and cheaper.
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Cheers!
Your best friend in the business
Cyril “Jeet” Gupta
Of Teknikforce
