Meta to let ecom sellers run ads that sell without leaving their sites

Meta to let ecom sellers run ads that sell without leaving their sites

If you’ve ever run an ecom store and run ads for it, the biggest struggle you have is bringing over customers from Facebook and Instagram to your store, and then further keeping their interest and converting them into customers.

Buying from ads is very impulse-driven. Every click we have to force the customer to make to buy will drive out some of the buyers. In the best case scenario, the customer should be able to buy with the first click.

Well, it’s happening.

Amazon just tied up with Meta to bring shopping right to Facebook and Instagram. When people see ads of products from Amazon, they will be able to click on Facebook and buy the product right there.

They will be able to click on Facebook and buy the product right there

Yes, they won’t have to come to Amazon and then take further actions to buy.

This means, if you are running ads on Amazon platform, you would get more conversions.

But that’s not the end of the story. I am excited about what it can unlock.

If this partnership works, you can bet that this will come to many more platforms. For sure, Facebook will introduce this on their own shopping platform, and also enable this feature for other ecom platforms too.

So, not long from now, you could be running ads that target customers on Facebook and then let them buy right there.

What if Facebook lets you run ads, and make sales right on the platform using the ads manager? No ecom site required?

That could be coming.

I think if you are an ecom vendor who is a bit disappointed because of all the advertising changes, this should bring some cheer.

And if you are yet to start out, this is a great opportunity to use some new technology to get early market share and sales.

What do you think of this step?

…

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Of Teknikforce