The best thing to do for SEO in 2023
The best thing to do for SEO in 2023
Back in the 2000s, my marketing strategy was centered around SEO. It was the focal point of everything and I got most of my sales through search. People were finding my products on search and buying.
That changed when Panda struck. This happened to nearly everyone at that time. The algorithm changed so suddenly and drastically that people still haven’t recovered.
So what works on SEO in 2023?
Nobody is really sure. It’s not just about writing great articles, because no matter how good an article you write, it doesn’t get ranked.
In fact, most of what shows up on Google in the search results outside of the authority sites is still mostly garbage. It’s low-quality content! You will still find high-quality content through places like Reddit or Quora, but not on Google.
It seems that success on Google is still about backlinks and if you get that mix right you will get ranked, no matter what Google says.
However, the links shouldn’t come from directory sites or sites that routinely accept user content. They have to come from sites that have staff writers and editors.
In other words, the authority sites, and blogs. Something that’s run by a human being and the content is vetted by a human being before it’s uploaded.
That still seems to work.
I have been doing some research on SEO lately and the advice is so stale. Things haven’t changed in the last 5 years.
- Build backlinks
- 1200-word articles
- HARO
Really? Google makes an update to their algo every week and we still think this works.
I am betting it doesn’t.
This advice is only for beginners who don’t know where to begin. Give them something to do, and keep them busy. That’s all it is good for.
If you really want to learn SEO, look at forums, groups, and Reddit and find people who have really done it. Reverse engineer their content and their strategy. That can get you traffic.
What about you? What’s your favorite SEO tactic that works? Hit reply and tell me about it.
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Cyril “Jeet” Gupta
Of Teknikforce.
