This is when more efforts yield lesser results

This is when more efforts yield lesser results

I was listening to investment advice earlier today from Warren Buffet (Yes, it’s always a good idea to get advice from the people who are really good at it) and there was a story about the time when he bet against a group of expert investors.

“I will invest in the S&P, and you invest in your pick of stocks. I bet I’ll do better.”

The first 3 years he did worse and then he took the lead which got better and better.

Does this story tell you something?

Investing long-term in a proven and working strategy yields better results than trying out a lot of different things.

If you are doing something that’s working and is long-term, even if it seems less flashy and alluring, keep doing it.

Don’t change tracks suddenly, don’t change tracks constantly, don’t be all over the place. Just keep doing it.

Pretty smart.

It’s smart because it’s low risk and it works. Success in business is not about the capacity to take risks, it’s about the capacity to mitigate risks. If you minimize the risk and keep the gain, that’s a sure road to success.

Warren Buffet got ahead to where he is today by playing the long game for a really long time.

So what is that one thing that you are doing in your business that’s long-term, boring, but yields results? Are you doing it without fail and without losing interest?

For me, it’s a number of different things. 1) I don’t fail to learn. I keep up with the tech the best I can. 2) I don’t fail to create and work on tools. 3) I don’t fail to keep the communication channel with my customers open.

These are the 3 fundamental things for a software sales company. - Make good stuff, keep updating it, and sell it every day.

It’s my slow but long-term strategy and that is what has kept me in business for so long. Without a doubt.

But I do spice things up a little. I devote the time I have left from the core activities to running experiments. The target is a breakthrough.

You can certainly go on playing the long game and growing a bit every day, but in my opinion, you also need to play the short game. You need to constantly look for new ideas that could give you a burst of rocket fuel. Even if it’s short, it’s sometimes needed to take you ahead of the competition.

My strategy is a mix of consistency and innovation and I think I do lean towards consistency a bit more.

What about you? Would you describe yourself as more innovative or more consistent? Do you believe in the way of Buffet, or in the way of the investment bankers?

Do let me know.

Meanwhile, here’s a strategy that should be a part of your consistent activities if you are running a B2B business.

It’s called Cold Emails marketing.

The concept is simple. You spot your prospects through various platforms like Google Business, Business Directories, or LinkedIn, then you send them a personalized email telling them how you can help them.

You can fire off a short, one-time sequence and if you wish, follow it up later with a phone call. That exact strategy has turned many small operations into very successful businesses.

Are you doing this?

I have a tool that can help you.

It’s called PursueApp

Pursueapp - Cold Emails Made Easy

Pursueapp is an online cold-email software that lets you create cold-email sequences easily. You can just enter the prospect email IDs every day and the sequences will be fired fully automatically.

• Send Cold emails using Gmail, Gsuite, Outlook, Exchange, or SMTP
• Send emails at time intervals, specific days, and events.
• An intelligent reporting system tells you exactly what’s working and what’s not.
• Includes comprehensive training to help you make the best use of this app.
• Full support for themes in emails. Create your unique look.
• Full automation for cold emailing campaigns. Set it up once and forget.
• Craft perfect customer journeys for your niche and customer type.
• Supports multiple campaigns. You can market multiple products or businesses.
• Create custom emails to be sent on event triggers like opens, clicks, etc.
• Supports import of leads using CSV files.
• Supports export of leads to any CRM using CSV with advanced filtering.

Pursueapp is extremely easy to use and affordable. If you are paying 100s of dollars every month for a cold-email tool, then Pursueapp is your best alternative. You can get it for a solid price today.

Use this code: 3XeBFMwr

Make cold emails a part of your marketing. Get Pursueapp

Got questions? Hit reply and we’ll talk

Cheers!

Your best friend in the business
Cyril “Jeet”
Of Teknikforce.