Will you work for free?
Will you work for free?
I saw this on Twitter today.
“If you are good at something, don’t do it for free”
I don’t think this is good advice. At least not when it comes to marketing and attracting customers to your business.
This may work for someone who wants a job, but if you want a client you have to start with free.
Think carefully.
Who would you pay money to?
Someone who is a stranger, or someone who has done something for you.
- They already built the connection.
- They already built trust.
- You feel good about them.
Smart marketers start with free. A free guide, a cheat sheet, a blog article, a video, and a little tip. Anything that helps your target customers and builds a relationship, because it’s all about the relationship.
When a prospect views you as a high-value producer you are the exact person they will reach out to when they are in the market for your service or product.
Years ago I needed some legal advice so I checked out the yellow pages (yes, this was that long ago) and I called a lawyer. He asked me to meet him and when I met him he gave me some advice and told me to come back when I am ready to take the matter ahead.
Weirdly, he refused to charge anything, “It’s okay. There’s no charge for this small meeting. I’ll charge if you go ahead with this.”
I did go ahead later and he got a client for life in me. I still go to him whenever I need a legal service.
Why did that happen?
He did something for me, for free.
- I perceived him as someone who was not greedy or malicious.
- I felt I could trust him.
I viewed that relationship as more than a transaction.
Have you tried this? Have you reached out to a prospect and done a small thing for him for free? Like pointing out an issue with a website, helping fix some copy, giving them a tip for their social media, or telling them about a problem with their site’s security.
If it breaks the ice and gets you connected with the decision maker then go for it.
Isn’t this what I am doing exactly with this post?
Coming to you with the best value I can provide every day to make sure our connection is firm and you think of me when you need an app.
Talking about that.
If you are thinking of marketing on Pinterest (and if not, then why aren’t you thinking about it?), I have the best app for you.
It’s called Pinflux and it’s a solid automation tool for Pinterest.
Pinflux makes Pinterest marketing easier
Pinflux is the best automation and marketing assistant for Pinterest.
- Find quality new pins Get all the traffic you could wish for with endless free content for your Pinterest boards.
- Promote multiple boards Create niche-focused boards and attract only the best, highest quality traffic.
- Schedule Your Pins Be there in front of your audience with fresh pins and get the traffic when it’s there. No need to work hard!
- Find quality repins Find the highest quality posts that you can repin to get traffic and also to get dibs with fellow marketers.
- Autofollow Boards Get more followers and build your Pinterest tribe faster by engaging others.
- Automatic Unfollow Feature Automatically get rid of the people who don’t follow you back with the unfollow feature.
- Know How You’re Growing Complete reporting of every activity that the software does. Always know what’s working and what’s not.
- Get More Sales & Signups Promote your sites and offers using custom descriptions, links, and calls to action in the pins and get traffic anywhere
- Quick & Easy Setup No API required! 1-Click easy setup without the hassles of permissions and approvals.
I usually sell Pinflux for $67 a year for the Elite version with another $97 for the upgrade to Pro, but if you act now you can grab it for 25% less.
Go here
And use this coupon
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This is the last day today so please claim your discount. It’s closing.
What do you think of today’s newsletter? Was it useful for you? Do you have any feedback?
Let me know, I am waiting to hear from you.
Cheers!
Your best friend in Business
Cyril “Jeet”
of Teknikforce.
