YouTube changed the game… Here are the new rules

YouTube changed the game… Here are the new rules

I love YouTube. It’s one of my most powerful lead sources and I built up a fabulous channel there that’s a labor of love. Check it out -> https://youtube.com/@teknikforce

If you are a marketer, you can’t go wrong if you select YouTube for your business. Whether you do organic content or run ads, I think YouTube gives you the best returns every time.

But it’s important to know the rules and adapt yourself according to them. The guys over at YouTube are always watching and always changing things.

Here’s what they did

> YouTube Shorts won’t have clickable links

> Comments and descriptions on shorts won’t have clickable links

> The links About section are going

> You’ll be able to put links on the main page

> You will be able to link shorts to shorts

They want to stop people from spamming (It can get really ugly in shorts) and at the same time let legitimate creators promote themselves better. So if you have a landing page or a newsletter, it’s time to put it on your YouTube profile.

For the links in comments and descriptions, I think this is a time to come. No website wants to send their visitors to another website and YouTube is a market leader with a lot of power. It can afford to dictate the terms.

It’s happening on shorts today but I won’t be surprised if it goes to long-form videos very soon. Links are gone in comments and descriptions (they won’t be clickable). How will this affect you?

As marketers, we always need to be ready to adapt. Things change often and nobody waits around to check if it’s okay with you.

Here’s my rule. I always look at the leading guys in the business. Check out what they are doing. How are they doing their call to action, their content, and their traffic?

The clues to success are public. All of the marketing is public. It’s in full view of everyone.

Are you looking out for it?

I will be here sending you the latest update.

Now for a special request

Today I won’t sell you anything, instead, I want you to help me.

I launched ShopFunnels today on ProductHunt. It’s a product that I am really proud of. Well designed, powerful, and trustworthy.

It’s live on ProductHunt and I would be grateful if you clicked on the link below and supported it.

https://www.producthunt.com/posts/shopfunnels

> Check it out.

> Leave a comment or a good word if you like what I do.

> Give me a push ahead

If you value good software and want good producers to succeed, support them.

Let me know what you think!

Cheers!
Your best friend in the business
Cyril “Jeet” Gupta
Of Teknikforce.