YouTube is on the fast track to change
YouTube is on the fast track to change
Out of all the social networks YouTube has to be the one with the most secure business model.
They don’t depend on endless social posts and messages published all day to retain relevance. A lot of YouTube content is long-term. You can watch it today or 5 years later and it’ll have the same relevance.
That’s why no other social media website has been able to eat into YouTube’s market share and watch time. It just kept being the top website no matter what Facebook and others did.
Until TikTok, i.e.
TikTok changed the game with short-form videos and YouTube had to adapt fast
Now Shorts/Reels/TikToks are the top consumed video content types on every single platform.
But there’s more happening on YouTube. They seem to have recognized the threat and I see a lot of change happening there in the last few months.
The first of course was the change of their leadership. Susan Wojcicki got replaced by Neal Mohan and grounds were laid for a restart.
YouTube has introduced a lot of fresh features since then with a strong focus on creators.
- YouTube Research that allows you to discover what content is being watched.
- YouTube video promotions (You can promote your videos)
- Better exposure for community posts
And now YouTube is changing one of the most hated things about it.
Community Guidelines Strike - Now you can get it removed
A lot of channels get a strike pointlessly at some time or the other. They gave our Channel (https://youtube.com/@teknikforce) a stupid strike for a video that showed how to set up Livecaster. It was a software tutorial!
That pesky strike stays with you forever as a little exclamation mark. I got this in 2021 and still have to see it every time I log in.
Well, there’s good news if you get it now. You can see some training about community guidelines strikes and on completion of that training it’ll be removed if you don’t get another one in 90 days.
Newer creators will take a collective sigh of relief.
Just a word though. If you’re an older creator this is not available to you if you appealed the decision.
What a bummer!
YouTube and all the other social media sites are rather infamous for not being sensitive to their individual creators. They ‘own’ the platform and think they can do anything on it.
Well, the platform is theirs but the data is ours and eventually when you manage to piss off the majority of the people in the world, things will have to change.
Nearly everyone I talk to who posts online has experienced unfair treatment at the hands of the platform at one point or another. All of this bad energy piles up. This hurts in the long run.
YouTube seems to be recognizing that and this initiative is definitely a step in the right direction.
So, do you have a community guideline strike? Now you know what to do.
Talking about YouTube, I built the best software to help you sell on it. This is TubeTarget, a software that uses AI to help you run high-performance ads cheaply!
TubeTarget - Get buyer traffic and leads for pennies
- Find the exact monetized channels that will give you the best results for your niche, increasing your ability to convert.
- Find hundreds or even thousands of monetized videos for any niche or search term.
- Create powerful campaigns that bring together all the channels and videos you want to target to get more views and engagements.
- Get high-quality clicks for literally pennies. Grab fresh leads and make sales for cheaper than even successful content marketers.
- Powerful, cutting-edge YouTube ads training walks you through all the necessary knowledge in order to run fail-proof, highly profitable ads.
TubeTarget is a must-have tool in your toolkit if you want to get buyer traffic from YouTube.
I do a lot of YouTube advertising myself (have you seen my ads?), and I use TubeTarget to target correctly.
So, run better ads. More details on the page
Grab this now and take it for a ride. If you don’t like it, you’re covered by our guarantee.
How do you like this post? Would you like me to talk more about YouTube? Or are you interested in another topic? Let me know.
Regards
Your best friend in business
Cyril “Jeet”
Of Teknikforce
