Does the future belong to tiktokers?

Does the future belong to tiktokers?

When TikTok was first launched I got addicted to watching short-form videos like the rest of us. This was about 5 years ago but once I realized how much time I was losing in the banality I uninstalled the app and just gave it up.

I have Netflix, and I watch videos on YouTube but I feel I have a sense of control over there. I make conscious choices about what I am going to give my time to even if it means going against my basest motivations.

Even if I feel like watching endless clips from Friends, I choose to watch a documentary or a learning video. It’s always the choices that matter.

On TikTok, not so much. This platform doesn’t care about your ‘choices’. It only cares about your attention. It’s reading what you are looking at more intently and it keeps showing you more of that.

No matter how I try to manage the algorithm (searches, favorites), it keeps bringing me back to the same banal content, just because it showed one clip among the ones I was hoping to watch and I spent more time on it.

I am going to admit it. I absolutely despise TikTok and its algorithm but whether I like it or not it’s not going to change a thing about its place in the world and how it influences business.

Here’s the scoop

TikTok is big and it’s getting bigger. People are spending a lot of time there, some even more than they are spending on YouTube.

I or you just can’t afford to ignore this. Especially not when a creator’s economy is about to take off. They are making the right changes. The latest is, opening up premium creators' access to almost everyone.

If you are a creator on TikTok now you can create premium content that you can sell to people.

Honestly, I think most of it is going to be an alternative to Onlyfans but I do see that marketers and content creators have a place on it.

Talk show hosts, content creators, marketers, and educators. The young people are on TikTok and if that is your demographic, you need to be there like little stars of hope in a pit of darkness.

That’s the thing with being a marketer. We don’t go where our prejudices and emotions lead. We go where the market is.

My company creates a lot of content on many different platforms, but we’ve not worked on TikTok with intent so far. That needs to change.

That’s learning. 

What do you think about this? What are the hard things and decisions that you make in your business that might go against your own desires or motivations but expand your market and get you more customers?

Do you even do such things or do you just continue stoically ignoring them like I did?

Let me know. 

And whether you choose to be or not be on TikTok, there’s one thing you should absolutely be doing for your business.

It’s cold email marketing. If you are not reaching out to your prospects with effective cold email campaigns yet, you are leaving a lot of money on the table. Don’t do it.

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Got questions? Hit reply and we’ll talk

Cheers!

Your best friend in the business
Cyril “Jeet”
Of Teknikforce.