Google restricts 3rd party cookies for 1% of users
Google restricts 3rd party cookies for 1% of users
“No more cookies for you,” that’s what Google is telling its advertisers.
They just restricted third-party cookies on 1% of the world’s Google Chrome users. It’s called enhanced privacy mode and today Google is offering it all over the world to the 1%.
That’s 32.2 million users. Yes, Google Chrome is used by 3.22 billion users. Even 1% of that sounds like a hurtful number.
Google will not allow third-party cookies for users who accept enhanced privacy. That means advertisers will not get tracking data.
Cookies are the most common (I am talking 90% adoption) way to track online advertising. Conversions, usage, retargeting, affiliate payments, everything is based on Cookies.
With third-party cookies gone, advertisers can’t track this anymore, and that’s why it’s the cookie calypse.
Sure it’ll hurt businesses like mine and probably yours, but it’ll hurt Google too. They are the biggest advertising platform and with 3rd party cookies gone, tracking is harder for them too.
They have to do it anyway because of higher regulation and push from the people for greater privacy.
Have no doubt that 1% will go to 10% and then to 100% in just about a year.
So what’s next?
🍎Better targeted advertising.
🍎Community building.
🍎Content marketing
These are going to be your most powerful weapons to fight back.
This small change affects online businesses more deeply than any other recent change and I am watching this closely. I will keep you notified about the future developments and also ways to keep your online business profitable.
Keep reading!
Oh, and if you want to advertise smarter, I built the tool for you. The tool that will help you survive the cookiecalypse.
It’s called Adplify, and it has all the tool sets that can help you create profitable Facebook ads even when there are no 3rd party cookies.
Adplify - Make your Facebook Ads Insanely Profitable
I built Adplify to be the ultimate Facebook advertising toolkit ever invented. It does everything that you need to get success from Facebook Advertising.
> Building you a better audience for retargeting.
> Revealing secret targeting that you can’t get otherwise
> Helping you estimate your ROI better
> Creating ads that create a better impact
> Tracking your competitor ads
It’s got 7 different tools, all built in one really mind-blowing application.
Over the last years, Adplify has helped thousands of marketers run more profitable campaigns online.
You just need to go and check it out to see all that it can do for you.
Make your ad investment count.
Get Adplify!
Got questions? My team is on 24 hours a day to help you. Let us know!
Cheers!
Your best friend in the business
Cyril “Jeet” Gupta
Of Teknikforce
