Google search now depends on this one element

Google search now depends on this one element

You’ve heard that Google Search is feeling the effects of AI and they are under pressure because they have ‘no moat.’

Search traffic is expected to fall when a lot of people get their answers from AI instead of going to Google and scrawling through 5 different ad-filled pages.

Google is worried about this and so are all the digital publishers. A lot of their ranking content that brings visitors year after year could become irrelevant because people are using AI to get that information.

If you are a digital business, you should be thinking about this too.

But, there is one search type that AI cannot touch so easily.

Local Search

Google has really figured out Local Search and integrated it excellently in Google.com as well as Maps. No one looks anywhere else anymore. Whenever they need information about a business they go to Google first.

The best thing is, it’s not possible for a LLM to replicate this info. 

An LLM might know about a business, but they can’t keep up-to-date records in memory. They have to be connected to a database (and Google has it) to pull the latest info out.

Plus, finding information about local businesses is not an information problem that ChatGPT can solve.

It requires the integration of many features that work together very well.

• Business information (latest an up to date)
• Reviews
• Social signals (Photos etc by reviewers)
• Contact information

This is a solid moat that Google has. An LLM can’t break through this easily.

And it’s an opportunity for you to make sure a part of search forever works for your business.

Optimize your profile on Google Business

People are looking for you. Give them something credible.

🍁Post updates often

🍁Keep your business information current

🍁Connect your business to your social accounts (Yes, that’s possible now.)

🍁Get reviewed

Whether you run a local business or a digital products business, build up your Google Business profile.

If you build a good profile, there's a very high chance that that’ll be the first result that shows up on search.

Remember, you control that information. Make the best of it.

Here’s another product from me that has solid reviews. Pursueapp - Send your cold emails with it.

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• Send emails at time intervals, specific days, and events.
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Pursueapp is extremely easy to use and affordable. If you are paying 100s of dollars every month for a cold-email tool, then Pursueapp is your best alternative. You can get it for a solid price today.

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Got questions? Hit reply and we’ll talk

Cheers!
Your best friend in the business
Cyril “Jeet” Gupta
Of Teknikforce