How To Sell Anything Without An Audience
How To Sell Anything Without An Audience
So you have a new product or service, you’ve done the landing page and now you want to sell?
If you’ve already been around, built a mailing list (like mine), have a social presence, and got some keywords it’s easy but this is not the article for those people.
What do you do when you are totally new and have no audience anywhere, and you also don’t have $1000s to throw on ads?
No, don’t buy any shiny object that brings you ‘x clicks on autopilot all day’, or gets you ‘traffic while you are sleeping’. They won’t work and you will waste money, and gasp… time.
Here are the best friends of a new marketer
Peer groups (Facebook groups, forums, Reddit)
Cold emails
Outreach marketing
Don’t have an audience? It’s okay. The people you want to target are still out there. They are hanging out in places that are still reachable to you but you just need to work harder.
The first thing you need to do is build a network. The best place to find a network is through peer groups. Start by joining a handful of groups, and learn what they talk about. Then participate first by commenting on posts and then gradually as you are familiar, talking about your solution.
Be open to partnerships, giving away a part of your earnings to the moderator or the organizer. Ask for support.
Be nice and you will get what you want.
Cold Emails
I love cold emails. I rarely use them myself because I have multiple channels of acquisition at scale already, but running PursueApp (getpursueapp.in), I am seeing so many people build up their business using it.
Find people who could need the service you want. Get their emails using one of the many tools available online.
Write them a polite personal note (emphasis on personal) introducing yourself and how you can help them. Follow up at least 4-5 times if you don’t get a response. Beyond that, drop it. Not everyone converts.
Cold Emails are not spam. They are not sent en masse. They are one-on-one and talk to the prospect directly.
If you don’t have a customer list, they are often a pretty good way to build one, especially if you are not in a tech industry (where everyone gets too many cold emails).
Outreach Marketing
This is one step up from cold email. Direct outreach.
If you know who your prospects are and you know they are in the market. Politely stalk them.
It’s no worse than doing a cold sales call in the olden days.
The best place for outreach is LinkedIn because people actually expect some professional contact over there. It’s not the space for personal sharing.
The second best place is Twitter because it’s 100% public. Then there’s Instagram, and finally Facebook.
If you stick to LinkedIn most of the time you will be legit and ethical. On the other platforms be more careful and make sure you are not invading privacy.
It always pays to be relevant.
Build an audience… Already!
Okay, so you don’t have an audience yet. What are you doing about it?
Do you want to do the same amount of work to land a few clients forever? Or do you want to make it easier to sell?
Choose the latter - Build an audience.
Start participating in groups. Create your own YouTube channel. Start posting on Twitter and other places. Build a list.
Don’t let a problem always be a problem.
I make tools that help you before you have an audience, in building one, and after you’ve built the audience for yourself.
Here’s one that will help you find a bigger audience no matter what niche you are in.
VidScribe - Automatically translate, subtitle & redub your videos
VidScribe is a Windows-based application that you can feed your podcasts or other videos, and automatically convert them to other languages.
This is a perfect way to reach markets that were untapped.
- Feed it any YouTube URL or video and VidScribe AI will automatically download the video to transcribe, translate and redub it.
- Uses a constantly improving, highly trained AI to give you the most accurate machine translations around.
- Get natural-sounding speech in multiple languages using the same technology behind Amazon’s Alexa.
- Includes powerful training that shows you how to rank to the top with local languages.
- Matches audio while redubbing (Voice-over) in the local language using AI tech for best-in-class synchronicity.
- Get highly accurate videos with best-in-class transcriptions, translations, and redubbing (voice-over) all done for you.
- 100% editable. Modify anything you want including the transcription, translation, or redub (voice-over) synchronization.
- The desktop-based app puts everything in your control and generates your videos without any waiting or allocation.
- Automatically subtitles your video with high-visibility subtitles in multiple colors. You get an immediate viewership boost in local languages.
Check out the official site. It has a lot of information and a demo for you. If you like it and decide to pick it up, here’s a special $25 off coupon for you.
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Get $25 off for a limited time.
If you have any questions reach out to me or talk to my live support people who are on the site.
I am waiting to hear from you!
Cheers!
Your best friend in the business
Cyril “Jeet”
Of Teknikforce.
