Will ChatGPT kill your social accounts?

Will ChatGPT kill your social accounts?

I see a lot of people pushing marketers to use ChatGPT for everything.

Social > Do it with ChatGPT
Blogs  > Do it with ChagGPT

Ads > ChatGPT duh

But should you run your social media marketing based on AI-generated content?

I don’t think so.

I won’t use AI-generated Twitter posts or Facebook posts. I won’t use AI-generated blog articles and I won’t send AI-written emails.

Why?

Because that is the most widely adopted but the most harmful trend right now in our market.

The reason is simple. Everyone is doing it. 

Everyone is using ChatGPT and no matter how you craft your prompts it’s the same neural network writing all of that content. A brain can only get so many original ideas.

Yes, ChatGPT has been fed a huge amount of Internet content and the model has been fine-tuned very well, but it cannot be every single writer in the world.

With all these untrained people pushing out ChatGPT-created content on the web 24 hours a day, all of the social media is going to be filled with cheap, unoriginal, uninspiring content.

If you do this too, you won’t stand out.

And, it’s more important now than ever to stand out because it’s easy to craft passable content with a click of a button, just about everybody is posting away to glory.

The only way you can catch your audience’s attention now is by being original, authentic, and personal. Your content should reflect who you are. 

Most of the social web is now based on recommendation engines. Gone are the days of using tags, social signals, keywords, etc. If you want to show up, you should be relevant and impactful.

Relevant. Impactful. That’s the only way to get success on social media now.

So how should you use AI?

Like a research assistant. 

Use it to pull alternatives to a phrase you don’t like. Get word replacements. Correct grammar. Conduct research. Get ideas to start. Re-write paragraphs in different styles.

Get it working on content. Don’t get the content from it.

What do you think about this? Do you agree with me or do you disagree? Let me know.

While we are still here.

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Let me know if you have any questions. I am here to help you.

Cheers!

Cyril “Jeet”
of Teknikforce
Your best friend in the business